Wrinkles are caused by exposure to wind, heat, chemicals, the sun and the natural aging processes. Collagen and elastin, the skin’s support system, become weakened by years of exposure to the sun and elements. Sweat and oil glands diminish and decrease in size over the years, causing the skin to lose much of its natural moisture. Dry, thin skin stretched over a weakened collagen/elastin base will then sag, shrivel and wrinkle. The skin on the eye lids, the jaw line and neck skin is the thinnest.

One way of treating wrinkles is to shop for anti aging skin care products. Wrinkle reducer creams aim to restore some of the lost nutrients, vitamins and enzyme “triggers” that the body has inadvertently washed away over time. Vitamin A, B, C and E can be taken in supplement form or topically to help your body get back on track and rejuvenate on its own again. Anti wrinkle products like Neutrogena’s Healthy Skin Anti Wrinkle cream, L’Oreal’s Line Eraser, Oil of Olay’s Age Defying Anti Wrinkle cream or Garnier’s Nutritioniste Ultra-Lift Anti Wrinkle cream can all be purchased at your local supermarket for less than $20.

More high-end, brand-name products are available at department store makeup counters. For instance, Estée Lauder’s Diminish Anti Wrinkle is available for $80, Lancome’s Renergie for $77 or Christian Dior’s Capture R60/80 for $80. The latter is said to “deliver a cocktail of powerful ingredients directly to the wrinkle.” Spas also offer select lines of anti aging skin solutions – like Epicuren, used by Jennifer Aniston and Brooke Shields who swear by the product.

Science and innovation comprise the base of the latest treatment creams. For instance, emu oil has been recently discovered to have regenerative and lifting properties. Dremu Oil has become the anti wrinkle cream of the celebrities, garnering endorsements from Catherine Zeta-Jones and Goldie Hawn to Cindy Crawford and Tyra Banks. Another new innovation centers on controversial stem cell research. Amatokin’s Emulsion For the Face goes for $190 for a one month supply but is said to drastically improve the skin’s appearance; reducing fine lines, wrinkles, blemishes and skin tightness.

Collagen injections have been performed since 1981 and are considered to be a very safe, non-invasive procedure, with the effects generally lasting about 4 or 5 months before another wrinkle treatment is needed. Average collagen injections cost $300, ranging into the thousands if combined with surgery, like a face lift. The collagen itself is either from human or bovine origin. It’s estimated that 3% of people injected with collagen will develop an allergic reaction (itching, swelling, redness) so doctors usually do a month-long trial on the patient’s arm before going through with the facial injection. You may have also heard of Botox injections, which were the big thing in Hollywood a few years ago – mostly because they were longer lasting and more dramatic than other available skin treatments. However, most people now prefer collagen because it’s a more natural look and less rigid.

There are other specially tailored products for wrinkles around the lips and eyes. Because the skin is so thin in these areas, they’re particularly susceptible to unpleasant lines and wrinkles. You can find Allure Magazine favorite, Estee Lauder’s Advanced Night Recovery, Relastin’s Eye Silk, or Lancome’s Absolute Eye in most department stores. For contour lines around the mouth, try the Dr. Denese New York’s Perfect Pucker Line Filler with Pro-Peptide Factor, a celebrity favorite.

No one can look young forever. Not even Joan Rivers or Dick Clark is completely immune to the signs of aging. Sure you could get cosmetic surgery to erase those wrinkles but there are better methods that are less invasive and far cheaper. Why not try some of the new wrinkle creams on the market? They can reduce the signs of aging and provide you with a healthy, glowing complexion that will have your friends and family wondering if you have undergone the knife during some cosmetic surgery. Only you will know the real secret by clicking here for more information:

To learn more go to Wrinkle Relaxer and at Eye Wrinkle Treatment and at Wrinkle Eraser