Stop branding your business and not you
A Video Tour of Chris's Home (One of the Top marketing master's of branding)
Are you the village idiot? Folks just don’t think that they are. If you own and are thinking of starting a business don’t be the villiage fool who brand’s a business. It does not matter how great your product or service is because there will be more people doing the same thing you are offering. Today’s market requires personal branding.
Very few people brand themselves. If I asked you who the richest people in any industry are you can most likely identify who they are, but very likely do not know all of what they even do.
You know the top industry people because they have successfully branded themselves. You see if the business they own changes or the industry or market for it goes into a crisis if they branded their business they are in major trouble. Plus they never really would have reached their peak branding their business and not them personally.
When they learn to brand themselves it won’t matter if they quit the industry or business. Leaders brand themselves and draw followers who buy from them because their personal branding makes people like them. Let’s say you sell something in the health and wellness industry and have a store or you work as a independent contractor for a network marketing company. Of course there are many people offering the same thing in your industry and you will not stick out if you are not branding you, but rather your service or product.
However, if from day one you brand you and your story there is not one single other person who can compete on the same level as you. You draw to you those like you and you prefer to work with those you like and they will buy from you when you brand you. We love as people to buy from people we like. When is the last time you bought anything from someone who annoyed you or you didn’t like? How often do you buy from people you enjoy who if not for them you’d not have bought what you did.
Yep thats why giving samples works. Ever notice how many times people serving samples influence you to try the samples? When checking out ever notice how you look for the happy people and not the mad looking ones?
When you go to buy a car or pick out a realtor you enjoy working with someone you like and enjoy talking to. You and me both do this in our life and we both look to connect and work with people we like and enjoy working with.
Very few people know how to take this secret and apply it to their home business or small business. They are the ones making a lot in business.
You have to grow it to large scales to get more volume for business. Take your business model and automate it as much as you can. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.
How to use the internet to brand yourself and not your business.
When you start or expand a home business to make money online you need to build a website that brands you and your story. From start to finish you want your website visitor to get a feeling like they have met you in person and talked with you. They know your story and in many ways are likely to relate. We are all in many ways alike in the stories of our life. We all have struggles. People of all walks will face financial obstacles. Everyone wants to be successful in life and will have trials on the way to it. By simplying telling your story and how you’ve done what you have done people can start to connect with you.
Once you have made that connection you are in a very good position to share about what changed your life and how it did. You are no longer in the old position of trying to sell or push something on someone else. You are simply sharing your story online and when you use video to do it you can do it far better than you can without video.
When you first start out you may not have a success story. You can however share your vision and where you are working to build your business and again people will connect with you in sharing your vision for where you are going. Once you have a success story you will want to share it and this will push your business into phase two of new growth. You will find a slow steady number of people who follow you in your journey to success and when you start to really take off you will find your following grow in massive numbers and your followers become very loyal to you.
There will come a time when you have branded you so well it won’t matter what business you are in because people are following you and not a business.
Stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. They enter their name and email address and then are put on a list where you can even setup a series of emails to be sent to them each day or every so many days. When you build a list of loyal people from 15-25 emails sent to them over time who visit your website over 35-65 days. Then send everyone on your list a email once a week about you and your business. When you brand you people will start buying from you because of you and not your business or product and you will crush your competition. Then you will sell your product for full price and they people won’t buy from others who sell the same thing even at a discount. Why? When you brand you as the top person and authority in what you do. You may never meet most of your customers but they will feel they know you and buy from you. All the while the other guys going against you will be clueless as to how you do so much business and never discount your prices. They the whole time offering sales and spending mega dollars on ads branding their business and without results even close to what you get.
We used these secrets to make our business into a global powerhouse of sales and now do over 6 figures a month. Nearly all sales made through the system we’ve built are done on auto pilot now. Our team members are branded and make the process easy and automated for everyone.
If you want to learn more about earning money online and how to grow your existing business online we offer a free member back office to our members.
To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/
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