This relates to my previous email to you, and I just wanted to supply you a useful way of measuring your advertising and marketing results with the least amount of effort.

Let me use an example first:

Would you invest $50,000 into different stocks, and bonds, ignore them for a month, and then at the end of the month “just see” how things panned out and whether you made or lost income?

Possibly not. You would almost certainly be tracking each and every stock daily and dump the ones bleeding profits away prior to they can cost any much more money!

So why would you spend thousands of dollars on several promoting ideas, and not TRACK them regularly to see which are producing cash and which are losing income?

In case you aren’t taking the time to measure and track every of your advertising and marketing channels, then you are essentially gambling or hoping on blind luck to make funds.

If you don’t presently have a method of tracking your advertising, then you Should have to develop one, and if you are presently marketing in a way that can’t be accurately tracked…then why are you utilizing it?

For all you know it’s COSTING you cash with NO positive ROI…and I don’t think you are inside the company of simply wasting income!

So how can you create a straightforward tracking system for your marketing?

Here’s a couple ideas:

1) Associate a “promo code” in each and every type of marketing (Yellow Pages, Newspapers, and so on) that customers should mention in order to obtain a discount. Then train your staff to ask if the client had a promo code to receive a specific discount, this will tell you where the Purchasing consumers are coming from.

2) Attach redeemable coupons into your print advertising and marketing materials (flyers, brochures, enterprise cards, and so on.) to ensure that the customer is in fact bringing in your valuable advertising with them.

3) Simply ASK every customer how they found out about your small business, special offer, location etc. (told you it was basic!)

Three ways to immediately begin seeing where your most efficient marketing dollars are being spent! Now you just need to implement them.

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